When Digital Becomes Human

When Digital Becomes Human

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.


Author
Publisher Kogan Page Publishers
Release Date
ISBN 074947324X
Pages 208 pages
Rating 4/5 (42 users)

More Books:

When Digital Becomes Human
Language: en
Pages: 208
Authors: Steven Van Belleghem
Categories: Business & Economics
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly importan
When Digital Becomes Human
Language: en
Pages: 8
Authors:
Categories:
Type: BOOK - Published: 2018 - Publisher:

Digital Human
Language: en
Pages: 328
Authors: Chris Skinner
Categories: Business & Economics
Type: BOOK - Published: 2018-04-16 - Publisher: John Wiley & Sons

Digital is far-reaching and ubiquitous - everything you know is about to change. We are living in the fourth age of humanity. First, we became human. Then we be
Digital Human Modeling
Language: en
Pages: 534
Authors: Vincent G. Duffy
Categories: Computers
Type: BOOK - Published: 2011-06-27 - Publisher: Springer

This book constitutes the refereed proceedings of the Third International Conference on Digital Human Modeling, ICDHM 2011, held in Orlando, FL, USA in July 201
Human Virtuality and Digital Life
Language: en
Pages: 314
Authors: Richard Frankel
Categories: Philosophy
Type: BOOK - Published: 2021-08-12 - Publisher: Routledge

This book is a psychoanalytic and philosophical exploration of how the digital is transforming our perception of the world and our understanding of ourselves. D
How to Be Human in the Digital Economy
Language: en
Pages: 232
Authors: Nicholas Agar
Categories: Technology & Engineering
Type: BOOK - Published: 2019-03-12 - Publisher: MIT Press

An argument in favor of finding a place for humans (and humanness) in the future digital economy. In the digital economy, accountants, baristas, and cashiers ca
Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management. Healthcare Applications
Language: en
Pages: 564
Authors: Vincent G. Duffy
Categories: Computers
Type: BOOK - Published: 2019-07-10 - Publisher: Springer

This two-volume set LNCS 11581 and 11582 constitutes the thoroughly refereed proceedings of the 10th International Conference on Digital Human Modeling and Appl
New Literary Hybrids in the Age of Multimedia Expression
Language: en
Pages: 455
Authors: Marcel Cornis-Pope
Categories: Literary Criticism
Type: BOOK - Published: 2014-11-15 - Publisher: John Benjamins Publishing Company

Begun in 2010 as part of the “Histories of Literatures in European Languages” series sponsored by the International Comparative Literature Association, the
Intimacy Across Visceral and Digital Performance
Language: en
Pages: 250
Authors: Maria Chatzichristodoulou
Categories: Performing Arts
Type: BOOK - Published: 2012-10-23 - Publisher: Palgrave Macmillan

Consisting of critical analyses, theoretical provocations and practical reflections by leading scholars/practitioners from the fields of performance studies, li
Critical Digital Studies
Language: en
Pages: 624
Authors: Arthur Kroker
Categories: Social Science
Type: BOOK - Published: 2013-12-11 - Publisher: University of Toronto Press

Since its initial publication, Critical Digital Studies has proven an indispensable guide to understanding digitally mediated culture. Bringing together the lea