The Rise and Fall of Mass Communication

The Rise and Fall of Mass Communication

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.


Author
Publisher Peter Lang Incorporated, International Academic Publishers
Release Date
ISBN 9781433164224
Pages 172 pages
Rating 4/5 (21 users)

More Books:

The Rise and Fall of Mass Communication
Language: en
Pages: 172
Authors: William L. Benoit
Categories: Consumers' preferences
Type: BOOK - Published: 2020 - Publisher: Peter Lang Incorporated, International Academic Publishers

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were la
The Rise and Fall of American Mass Media
Language: en
Pages: 40
Authors: Donald Lewis Shaw
Categories: Mass media
Type: BOOK - Published: 1991 - Publisher:

Beyond Media
Language: en
Pages: 292
Authors: Richard Wade Budd
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1988 - Publisher: Transaction Publishers

This revised and enlarged edition provides a fresh look at mass communication theory and the institutions of mass communication. "Beyond Media "broadens and red
The Rise and Fall of World Orders
Language: en
Pages: 324
Authors: Torbjørn L. Knutsen
Categories: History
Type: BOOK - Published: 1999 - Publisher: Manchester University Press

Drawing in lessons from 400 years of Great-Power politics, this volume challenges both the "declinist" arguments and the overstretched hypothesis of Paul Kenned
Understanding Media Cultures
Language: en
Pages: 255
Authors: Nick Stevenson
Categories: Social Science
Type: BOOK - Published: 2002-04-02 - Publisher: SAGE

The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in co
The Rise and Fall of the International Organization of Journalists Based in Prague 1946–2016
Language: en
Pages: 546
Authors: Kaarle Nordenstreng
Categories: Social Science
Type: BOOK - Published: 2021-01-01 - Publisher: Charles University in Prague, Karolinum Press

This is a unique history of what in the 1980s was the world’s largest association in the media field. However, the IOJ was embroiled in the Cold War: the bulk
Mass Communication and American Social Thought
Language: en
Pages: 552
Authors: John Durham Peters
Categories: Social Science
Type: BOOK - Published: 2004-08-03 - Publisher: Rowman & Littlefield Publishers

This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and soci
Refiguring Mass Communication
Language: en
Pages: 261
Authors: Peter Simonson
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010 - Publisher: University of Illinois Press

&&LI&&&&LI&&&&LI&&/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow
Mass Media
Language: en
Pages: 279
Authors: James B. Martin
Categories: Reference
Type: BOOK - Published: 2002 - Publisher: Nova Publishers

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold wa
Mass Communication
Language: en
Pages: 514
Authors: John R. Bittner
Categories: Mass Communication
Type: BOOK - Published: 1996 - Publisher: Prentice Hall

Balancing the professional and liberal-arts dimensions of mass communication, this work incorporates a global emphasis throughout the text and stresses the crit